Director, Client Solutions & Marketing Analytics • 20+ Years Driving Data-Led Growth for Healthcare, Telecom & eCommerce
Turning Data Into Decisions
Analytics and client-solutions leader with 15+ years driving website and omnichannel performance across healthcare/pharma and B2B/consumer brands. Blend project leadership, stakeholder management, and hands-on analytics to define measurement frameworks, improve tracking, and deliver dashboards and insights that teams use to optimize. Known for clear communication, collaboration across media/CRM/creative/dev, and executive-ready presentations that turn complex data into action.
- $20M+ Agency Revenue Generation
- 20+ Years Data-Led Growth Leadership
- 30% Engagement Growth
- 25% Audience Lift
- 50% eCommerce Revenue Growth Delivered
Career Highlights
Client Solutions Leader with extensive experience leading consultative growth strategies and managing multimillion-dollar portfolios for diverse organizations across the healthcare, telecom, and eCommerce sectors. Expert in establishing revenue-driven client engagements, building high-performing teams, and translating complex data ecosystems into board-level decisions and revenue acceleration tools
Increased audience quality by 25% and patient conversions by 15% by unifying insights across media, CRM, creative, and development, and activating in-flight performance levers.
Generated $20M+ in incremental revenue for IPG by improving performance visibility, activating optimization programs, and embedding analytics into media and site decision-making.
Uncovered and activated opportunities that scaled web revenue by 50%, improving checkout flow, on-site search performance, navigation, and customer communication strategy.
Global Healthcare
Telecom
eCommerce Organizations
Core Skills
Project & Program Management
Client Solutions & Stakeholder Leadership
Web & Omnichannel Analytics (HCP/DTC)
Measurement Frameworks & KPI Definition
Tagging Strategy, Governance & QA
Dashboarding & Performance Storytelling
A/B Testing & Test-And-Learn
Audience Segmentation & Journey Insights
Executive Presentations
Team Leadership & Mentorship
Task & Activity
Task: Improve measurement accuracy and site performance insights to identify engagement barriers and enable teams to reduce bounce rates while increasing meaningful user interactions.
Activity:
Designed a segmentation and analytics strategy, led cross-site technical and user journey audits, and directed implementation of tags, triggers, and variables to improve tracking accuracy. Guided teams through a two-step audit process, user journey evaluation and technical infrastructure review, delivering prioritized recommendations to each brand and partnering on redesign initiatives where needed.
Case Study
Case Study 1
Situation
J&J brand websites faced high bounce rates and low user engagement due to limited visibility into user behavior and inconsistent analytics tracking, making it difficult to identify experience gaps and improve conversion pathways.
Result
15% reduction in bounce rates, increased user interactions across sites, and improved audience engagement and experience, with several audits informing full website redesigns that strengthened digital performance and supported increased doctor visitations and future brand consideration.
Task & Activity
Task: Establish a scalable enterprise process to identify and prioritize high-value actions (HVAs) so marketing teams could optimize campaigns toward the most meaningful patient conversion behaviors.
Activity:
Developed a structured HVA framework guiding brands to prioritize 3–5 Tier-1 actions, partnered with Adobe Analytics to implement tagging, launched cross-brand workshops, built a centralized tracking system, and piloted the process with one brand before enterprise rollout.
Case Study
Case Study 2
Situation
BMS brand websites faced low conversion and engagement, and campaigns lacked clear optimization targets due to no standardized framework identifying high-value on-site actions, limiting the ability to drive patient conversions.
Result
30% conversion increase on the pilot site, stronger engagement, and 100% enterprise adoption of the HVA framework across all BMS brands, enabling consistent campaign optimization toward the highest-value patient actions.
Testimonials
What People Say
“Craig is an extremely valuable member of the Marketing group as the Senior Web Analyst at Vonage. Craig is well organized, extremely knowledgeable, and has an excellent rapport with all of his colleagues. His communication skills, both written and verbal, are of the utmost standards. In summary, I highly recommend Craig for any position or endeavor that he may seek to pursue.”
“Craig is a fantastic person to work with! He’s a master of numbers, data analytics and a variety of web traffic calculations. He knows Adobe Omniture like the back of his hand and was the go to resource for the company. Every morning a rep from each group would be swinging by his desk for view into how traffic performed on the previous day. He has incredible soft skills and had reach and influence in each department within Medscape. I couldn’t recommend him more highly.”
“Craig isn’t just super knowledgeable when it comes to digital analytics, especially in the pharma space, he’s also a fantastic leader who knows how to bring out the best in his team. He played a huge role in building and guiding our web analytics team for J&J Oncology. From setting up smart measurement frameworks to making sense of complex data, Craig always made sure the work we did had real impact. He worked closely with teams across media, CRM, creative, and dev to make sure everything was aligned, and he always kept the bigger strategy in mind. On a personal level, Craig was a great mentor, approachable, encouraging, and genuinely invested in helping us grow. I learned so much from him, both in terms of analytics and how to lead with clarity and care.”
“Craig brought a rare mix of technical expertise and client partnership skills. He oversaw tagging strategy, analytics QA, and reporting, but what really stood out was how he turned data into meaningful, actionable insights. Craig had a no-sugarcoating style where he was always clear, detailed, and focused on what the numbers meant and what to do next. Clients trusted him as a true partner, leaning on his expertise not only for analytics but also for cross-portfolio recommendations and process guidance. Internally, Craig was an outstanding team player and leader. He supported his analysts, made sure they were set up to succeed, and never hesitated to jump in and do the work alongside them. He also collaborated closely with media, SEO, and paid search teams to create one of the most integrated measurement approaches I’ve seen.”
